Fast Track Data — When Omicron met Santa
6th January, 2022 3:33 pm Google activity data has been updated through to the 3rd January 2022 giving us a complete picture as to what happened over the holiday period. A large drawdown in activity was expected given the lengthy closures we see at this time of year, but the rapid spread of Omicron has added a further dimension to this more normal seasonality. And the impact of that looks pretty severe.
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